ThirtyRevs remade a recently pulled Pepsi commercial starring Kendall Jenner
The original commercial was based on protests and showed Jenner giving the police a Pepsi
The commercial was pulled after public disapproval just one day after being aired
ThirtyRevs remade the commercial and used footage from Standing Rock
By now you have most likely seen the Pepsi commercial that shows a large group of protesters approaching a stone-faced police line, despite the commercial’s short lifespan.
In the commercial stars Kendall Jenner, because when you think of civil uprising, Kendall Jenner is obviously the first person to come to mind.
In the commercial Kendall is a model on a shoot, and when she sees the crowd marching by she rips off her wig and wipes her lipstick to march with the people. The commercial ends with Jenner walking up to the police line and giving an officer a can of Pepsi. The officer opens the Pepsi and the crowd cheers as Jenner walks back onto the crowd.
Pepsi Pulls The Commercial
The commercial outraged many activists around the country. The problem with this commercial was not that it was Kendall Jenner giving a cop a Pepsi. The problem is that it showed us just how detached corporate America is from real problems in the country.
The commercial comes in the wake of the Ferguson protests, Baltimore, New York, DC, and of course Standing Rock where we witnessed Native Americans being brutally attacked by these police lines for months. For those who are involved in those movements, this commercial is a total mockery of what they are fighting for.
ThirtyRev decided to remake the commercial with footage of water protectors in North Dakota and some of the atrocities committed by law enforcement. Over a matter of months, the world watched as law enforcement physically assaulted water protectors time and time again.
Law enforcement in the area committed acts of human rights violations when they shot tear gas, rubber bullets, pepper spray, and concussion grenades as they sprayed down a crowd of people with a fire hose in freezing temperatures.
Constitutional rights of water protectors were completely trampled on as over 700 people were arrested over the months of protests. Those arrested in Standing Rock were held in human kennels and given numbers instead of names. They were transported around the state, some hours away and many faced trumped up charges. Many took the commercial as Pepsi making light of very serious situations.
Statement From Pepsi
Pepsi pulled the commercial just one day after releasing it. The company released the following statement. “Pepsi was trying to project a global message of unity, peace, and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further roll out. We also apologize for putting Kendall Jenner in this position.”